Cultural Intelligence is the difference between success and failure in today’s multicultural and globalized world. Our certification and train-the-trainer programs will allow you to gain access to the full suite of CQ assessments and a variety of training programs.

What is Cultural Intelligence by 7C Pros?

Cultural Intelligence (CQ) is the knowledge and understanding of unique behaviors, languages, and etiquette of other cultures.  CQ measures a person’s ability to function effectively in a multicultural environment. CQ goes beyond existing notions of cultural sensitivity and awareness, it helps us identify the recurring capabilities of individuals who can successfully and respectfully accomplish their objectives, whatever the cultural context, and be able to apply these strategies into successful action plans for individuals of all backgrounds.

​Cultural intelligence is also closely related to emotional intelligence, but it picks up where emotional intelligence ends. Employers use CQ as a way to foster tolerance, create an inclusive environment, and enhance cross-cultural interactions throughout the organization.

Discover the Four Aspects of CQ

7C Pros looks into our CQ by exploring the four key areas of intelligence.   These four CQ capabilities offer a comprehensive framework for addressing the needs and opportunities of diverse markets and a diverse workforce. They can be used to create strategies for recruiting culturally intelligent staff, working through day-to-day intercultural challenges, and assessing and developing cultural intelligence across all levels of an organization.

Drive: CQ Drive is the willingness to work with others from diverse backgrounds. It includes an ability to overcome explicit or unconscious bias and the capacity to persist in challenging intercultural settings—even when the individual feels confused, frustrated, or burnt out.
Strategy: CQ Strategy is the ability to adapt mentally to understand that the cultural divides we experience are different to our own. Awareness of this assists in the development of strategies for interpersonal and community relations and business success.
Action: CQ Action is the application of how you act in regard to multicultural situations. It includes one’s willingness to adapt to verbal and non-verbal behaviors and to adapt to different cultural norms to improve the relationship or interaction.
Knowledge: CQ Knowledge is an understanding of culture, cultural differences, and similarities. CQ knowledge is the degree to which one understands how culture, cultural norms, and language influence how people think and behave.

Why CQ Training?

Global forward-thinking organizations are discovering that without a strong emphasis on CQ, it can become a determining factor of success or failure. For example:
  • 70% of international ventures fail because of cultural differences
  • 90% of executives from 68 countries believe cross-cultural management to be their top issue
  • 38% of companies offer cross-cultural education to employees who are sent abroad
  • 63% of assessed people have low motivation and interest to interact with other cultures, increasing cultural barriers.

Let 7C Pros Help You Create a Winning Culture

Learn how 7C Pros can help your organization discover the value of Cultural Intelligence (CQ).  CQ training is designed to teach you and your team how to celebrate your differences and work more effectively together. CQ Training also helps in building a stronger rapport with your clients, coworkers, and leadership team. CLICK HERE to request a free quote about this innovative and forward-thinking program brought to you by our friends at 7C Lingo.
*Discounted rates may be available for larger groups and may also apply to the nonprofit sector. 

We are!


We’re innovators who are obsessed with finding better solutions.


We are driven by our inner motivations to get things done.


Every step we take is an opportunity to change the world.


We facilitate clear communication in complex and diversified environments.


We’re in the business of unlocking the potential in our clients.


This is our opportunity to showcase our passions.

Have a language, culture, or communication need for your business & not sure where to turn? Let us help you integrate into this global atmosphere! Submit your inquiries and 7C Lingo will begin linking our connections to cater to your inclusive company needs.

Contact Details

5215 Jolly Cedar Ct.,
Lansing, MI 48911,
United States

Phone: (517) 337-2700
Text line: (810) 328-3570
Fax: (517) 337-6491